"Eat like a Man!"

The point of this commercial is to get across to men who like to eat real meals that although the Hungry Man meals are convenient and easy to make, they are never lacking in quantity or quality of food. This commercial makes the statement that real men eat a lot, don't care about their weight, and eat what have been designated as manly foods such as beef or chicken. The man eating the Hungry Man meal in the commercial appears proud and confident, two characteristics of what our society would call real men. He also questions the other males' masculinity by calling them ladies. This is for two reasons. He calls them ladies because they are all going to the bathroom even though not all of them have to "go", much as females stereotypically do, and because they are drinking what appear to be small, low-calorie fruit-flavored smoothies, which is a very girly meal when compared to the huge manly amount of food in a Hungry Man meal. Women don't typically eat big meals or manly food because those things can make them gain weight, which is a huge feminine concern. The commercial beckons us to "eat like a man" and to "be full like a man." This tells us that real men indulge into what satisfies them and that they don't worry about such trite issues.