Everybody loves Smilin' Bob!

I always thought these kind of commercials were funny and couldn't resist critiquing it, since it directly relates to the theme of gender. For starters, I think the tune of the commercial, although simple, is a major part of it. Everyone who has seen that commercial has had that tune stuck in their head at some point because it is just so catchy. The makers of the commercial also make it funny by having Bob smile through the whole commercial and by inserting not-so-hidden metaphors into the narration or into props (North Pole sign). By doing these, the makers hope to have the male viewers, whom they hope to have as customers, randomly think about their product even when they are not watching the ad. Another reason they make Bob smile is to give the male viewers the assurance that men who use the product will be overwhelmingly happy. The line of women waiting to sit on his lap and all the other guys fooling around and being ignored by the women is where the commercial seeps into the male psyche. This is supposed to imply that women only want men who take the product, and that all other men are insufficient. It is a questioning of the male viewers' masculinity, and this particular aspect, the anatomical distinction which defines someone as a man, is one which many men are insecure about. Many men are unhappy with their size or are embarrassed about impotence. Finally, Smilin' Bob's wife smiling through the whole ad as well is another main strategy to get males, particularly married ones, to buy the product. Men want to be able to show their wives how much they love them and to make them happy. With divorce rates as high as they are nowadays, and many cases being over the issue of sex, if there is a way for men to please their wives more to avoid that fate, many will go for it. Women only want to be with a "Smilin' Bob", and men aspire to be like him, and that's why everybody loves Smilin' Bob!

nutrisystem weight loss commercial

I think it's obvious in this Nutrisystem weight loss commercial that the intended audience is comprised of women because only women are shown in the commercial. This is probably true because there is more pressure on women than on men to be in shape, as can be seen in many women's magazines. All the pictures seen in magazines such as Cosmo or Vogue show models that are extremely skinny. Since those women are being glorified in the magazines, the women readers compare the underweight women to themselves, and they feel insecure about their weight because of it. It has been noted before that more women than men suffer from eating disorders such as anorexia or bolemia in an attempt to fit into society's view of a beautiful woman. Whoever made the commercial is targeting the psyches of women across the country because the makers know that many women are not comfortable with their appearances, and that their product will sell because of it.