Thursday, February 5, 2009
all tel my circle commercial
It is obvious in this commercial that all the main characters are men. The men represent the cell phone company Alltel and its top competitors. By having men represent the companies, the commercial is making the sexist statement that men own everything. Men are stereotypically the head honchos and CEO's of all major corporate companies, and this ad supports that claim. It also adds another completely different aspect by including the male wizard in the commercial. The wizard has always been a symbol of wisdom and power. By having the male wizard in the ad with all of the male "owners" it all implies that men are all-powerful and all-knowing. The competing cell phone companies are dumbed down to make Alltel look better. The fact that the wizard has my circle in the commercial is sending a syblymonal message that having alltel is the wise thing to do. Slightly off-topic but just as significant is the observation that the "owners" and the wizard are all white and that they have very Caucasian names such as "Chad". The makers of this ad are apparently under the impression that white males are on top of the occupation world.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment