Extra, Extra! Read All About It!

This week I critiqued the Raisin Bran Extra commercial. The ad depicts several men camping out in front of a grocery store eagerly waiting for the new cereal to arrive. Once the cereal is forklifted in, a random woman casually walks inside the store, wondering what the men are doing outside of the store. Finally, the men realize that the store they are camped out in front of is always open, and they rush inside. The ways the men are dressed and all of the accessories accompanying them while camped out in front of the store are indicative of the oversized male ego, and is similar to how men dress on days which major sporting events are taking place, which is a male stereotype in itself. The act of the woman plainly walking into the store while the men are camped out front shows the woman as strong and intelligent, and even though the men were there first, their stupidity caused them to miss out on what they wanted most: to be the first to enjoy the delicious new cereal. The single man whining and banging on the glass shows him as a sore loser and emphasizes the need of the male to always be first, especially when it comes to women. Finally the men rushing inside the store regardless of the fact of their loss shows the men as gluttonous, as they stereotypically enjoy food much more than women and don't care nearly as much about their weight as women do. This can also be seen in the size of the men in the commercial.