nutrisystem weight loss commercial

I think it's obvious in this Nutrisystem weight loss commercial that the intended audience is comprised of women because only women are shown in the commercial. This is probably true because there is more pressure on women than on men to be in shape, as can be seen in many women's magazines. All the pictures seen in magazines such as Cosmo or Vogue show models that are extremely skinny. Since those women are being glorified in the magazines, the women readers compare the underweight women to themselves, and they feel insecure about their weight because of it. It has been noted before that more women than men suffer from eating disorders such as anorexia or bolemia in an attempt to fit into society's view of a beautiful woman. Whoever made the commercial is targeting the psyches of women across the country because the makers know that many women are not comfortable with their appearances, and that their product will sell because of it.